26/06/2008
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a series of poster desgin for première house ad. to emphasize the importance of audience, empty backgrounds are used: when audiences looked at the ad, advertising cycle is completed and the landscape is filled in both virtual and real landscape.
29/05/2008
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advertisement of the jcdecaux texon première panel. note the edge patten of this ad synchronize with patented jcdecaux’s global frame border patten to simulate the poster insert effect on panel. here is 2 different layout, with and without product highlight. personally, i like the one without detials but at last the one with product detials was chosen. the ad show in both media and marketing magazine.
10/01/2007
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bus pole house ad for jcdecaux texon. contradictory color scheme is used to catch eyeball in the smallest panel of the company. there was 9 color combinations in total, hang around hong kong bus poles.
11/10/2006
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cd cover for different promotional info of jcdecaux texon. by using the print quality is excellent, just like offset printing. but the cost for both disc and printer is huge.
5/12/2005
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texon media name change print ad on media magazine. sketch by chris kyme form .
2/10/2005
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layout for matilda international hospital fundraising leaflet, sometimes you need volunteer to balance your life.
27/09/2003
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book cover design @ 2003 isbn: 962-354-168-6
10/09/2003
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invitation card design for national day of china 2003 dinner, hong kong government